Jira

Encourage action. It’s important to define this first and the creative brief of any website should be based around:

    What you want your visitors to look at on the website
    What you want them to do when they leave your website
    What you want them to remember most about your website

Once you’ve answered these questions, you can begin to develop an action-oriented website right from the home page. Take a peak at the Microsoft home page, every piece of text is written with the objective to bring you deeper into their website.

It may sound like common sense but it’s crucial to make sure it’s easy for customers to get in touch with you. Put your phone number in a clear and obvious place and provide several different ways for people to get in touch (your website is open 24/7). Usability research suggests that users are accustomed to finding a phone number within the footer of the website on the right hand side.