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Answer the following questions and be honest with yourself, no one is judging you:
Does your website communicate everything about your business that it should?
Do you regularly measure your website’s success?
Does your website have your current products, services and pricing?
Is your address, phone number and email address easily visible?
Does your website provide a positive brand experience? Is it professional and well-suited to your business image and values?
Does your website answer all known questions easily and clearly?
Does your website stand head and shoulders above the competition?
Does your website include current job vacancies and openings posted?
If you can answer yes to all these questions, then you get a gold star and your website gets two gold stars! For the rest of us (yes I mean us), it’s great to wake up and smell the coffee from time to time and refocus on what’s important.
Typically small to medium sized businesses make their website when they first open up and it never gets a look in again. Maybe your website is one your cousin made for you or one of those cookie cutter websites you hashed together. Let’s face it, this isn’t how you’d treat your star sales person.
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