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There are so many ways a website can be used as a business tool. To start with main business objective should always lead the brief for any website design project. Write it in capital letters at the top of every page if you have to!
To give you an idea of how powerful a business tool your company website can be and get those creative ideas flowing, your website can: free up manpower, answer questions at all hours, provide simple information for people to find you, publicise events and products, show off your awards and news, take orders online and much more.
In any way that you look at your company website, it should shadow the effectiveness of any referral, direct marketing or advertising campaigns.
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